How it works
Every lead starts with a measured sign of need.
No guesswork and no padding. Here is exactly what Dawnlist does every weekday morning, your time, and what it leaves to you.
From what you sell to a lead you can email.
Set it up once. Every weekday morning, your time, the searching, testing and digging is done. You do the part that needs a person.
In a few words. We suggest the signs of need that fit it, from the nine we measure, and you can change them.
What you sellStep 1 of 4In a few words
Website redesigns and speed fixesWe'll look for these signs of need
Slow on mobile Site looks unmaintained No mobile layout Security warningFails accessibility checksNo online bookingSuggested from what you sell. You can change them any time.
Any city Google Maps covers, anywhere in the world, and up to 4 client types. First emails are written in the language local businesses use, and you can change it.
Your marketStep 2 of 4Country
PortugalCity
LisbonClient types
dentists physiotherapists restaurantshotelsFirst emails are written in
PortugueseLists build from 6:00 on weekdays, Lisbon time.
Up to 60 established businesses per list from Google Maps, no chains, and never the same one twice. Each is checked for your signs; only clear signs make your list, strongest first.
Checked this morning Lisbon · 60 checked- Dental clinic 4.8 · 212 reviews31/100 · 9 s on a phone
- Orthodontist 4.6 · 88 reviews© 2018 in the footer
- Physio studio 5.0 · 3 reviewsToo few reviews
- Dental chain, 14 sites 4.5 · 1,904 reviewsChain
- Bistro 4.7 · 240 reviewsNo clear sign
From your own inbox, with one click. Dawnlist never emails your prospects. You mark each lead as contacted, replied or booked as you go.
Dental clinicLisbon · ★ 4.8 (212)To rita@clinica.example
Olá Rita, testei a página inicial da clínica no teste móvel da Google. Obtém 31/100 e o conteúdo principal demora cerca de 9 segundos a aparecer num telemóvel.
Open in email app CopyNewContactedRepliedBooked
In a few words
We'll look for these signs of need
Suggested from what you sell. You can change them any time.
Example data. Businesses are anonymous.
What we measure
9 signs of need, measured from the outside.
You tell us what you sell; we pick the signs that fit, and you can change them. Every sign comes with a link to check it yourself: Google's own speed test, the site itself, the business's Google listing or a public DNS lookup.
Slow on mobile
Google's mobile test scores the homepage under 50/100, or its main content takes 8+ seconds to appear on a phone.
Example · Main content takes 16 s to appear on a phone
Good for web design and development, speed optimisation, SEO, hosting.
Check it yourself: Google's speed test
Fails accessibility checks
Google's accessibility test scores the homepage under 90/100 or flags two or more problems.
Example · Accessibility 72/100: low-contrast text, images without alt text
Good for web design and development, accessibility consultants.
Check it yourself: Google's speed test
No mobile layout
The homepage has no mobile viewport, so phones get the desktop page shrunk down.
Example · No viewport: phones get the desktop page
Good for web design and development, SEO, digital marketing.
Check it yourself: The site itself
Site looks unmaintained
The copyright year in the site footer is three or more years old.
Example · Footer still says © 2018
Good for web design, website maintenance, content and marketing.
Check it yourself: The site itself
Security warning
The site has no HTTPS, or its certificate is expired, mismatched or self-signed, so browsers warn visitors.
Example · Security certificate expired
Good for web hosting, website maintenance, IT support, web design.
Check it yourself: The site itself
Email domain unprotected
The business receives email on its domain but has no DMARC (or no SPF) record, so others can send email that fakes its address.
Example · Receives email, no DMARC record
Good for IT support and managed services, cybersecurity, email providers.
Check it yourself: A public DNS lookup
No online booking
An appointment-based business (clinic, salon, studio, restaurant...) with no way to book online on its site.
Example · Clinic with no way to book online
Good for booking and scheduling software, web design, front-desk and reception services.
Check it yourself: The site itself
No analytics
No analytics or ad-tracking tags on the homepage, so the business can't see where customers come from.
Example · No analytics or ad-tracking tags
Good for digital marketing, Google and Meta ads agencies, SEO, analytics.
Check it yourself: The site itself
Weak Google reviews
Under 4.0 stars, or fewer than 10 reviews, on Google.
Example · 3.6 stars from 41 Google reviews
Good for reputation and review management, local marketing, customer experience.
Check it yourself: The Google listing
Example values are illustrations.
How we keep it true
Five rules every lead follows.
Your name goes on these emails, so nothing on a list is a guess.
- 01
Only what failed is stated
Each sign is one true sentence with the measured value. A good score is never framed as a problem.
- 02
Borderline doesn't count
A business needs a clear sign to make your list. Near misses are left off, even when that means a shorter list.
- 03
Real people, real sources
The decision-maker's name must appear on the company's own site or in Google results, and the lead shows where.
- 04
Every sign can be checked
Each sign links to where anyone can check it: Google's speed test, the site, the Google listing or a public DNS lookup.
- 05
Emails that stick to the facts
Code checks every first email cites a measured fact and makes no claims of its own. Each ends with a short opt-out line.
What's in one lead
Everything you need to send one good email.
- 1
The business
An established local business from Google Maps, with its rating and review count.
- 2
The sign of need
One measured fact that shows it needs what you sell, like a homepage that takes 16 seconds on a phone or an email domain with no DMARC record. Only the measurement that failed is stated, and it links to where you can check it yourself.
- 3
The decision-maker
The owner, founder, partner, director or general manager, found on the company's own site (legal notices included) or in Google results. Their name must appear in that source, and the lead shows where it was found.
- 4
A checked email
Every address is checked. Only “verified” or “likely” addresses make the list, and the label is always shown so you know which is which.
- 5
A first email
Drafted from the measured facts only, in the language local businesses use, ending with a short opt-out line. Code checks it cites the measured fact and claims nothing else. If it doesn't pass, our fixed English template is used, and the lead says so.
Dental practice
Austin, TX4.7(212 reviews)
Sign of need
Slow on mobile
On Google's mobile test, the homepage's main content takes about 16 seconds to appear on a phone.
Check it yourself: Google's speed test
Decision-maker
Dana · Owner
Named on practice.example/about
Checked email
dana@practice.exampleFirst email
Your homepage takes 16 seconds on a phone
Hi Dana, on Google's mobile test, your homepage's main content takes about 16 seconds to appear on a phone.
Example lead. The business is anonymous and the numbers are illustrations.
A sample first email
Short, specific, and the fact is real.
The draft only uses what we measured. Before it reaches you, code checks that it cites the measured fact and makes no other claims.
- 16 secondsThe fact comes straight from the measurement: Google's mobile test here, or the site, its DNS records or its Google reviews.
- Your businessYour details from setup, plus your own result if you add one, used as written or translated faithfully.
- You sendFrom your own inbox. Dawnlist never emails your prospects.
- To
- dana@practice.example
- Subject
- Your homepage takes 16 seconds on a phone
Hi Dana,
On Google's mobile test, your homepage's main content takes about 16 seconds to appear on a phone. The same test also flags low-contrast text.
We're Your business. We help businesses like yours with what you sell.
Would it be useful if I sent a short note on what I'd fix first?
Your name
If this isn't useful, just reply and I won't email again.
FAQ
Questions, answered.
What do you measure?
Signs of need we can measure from outside a business. Today there are 9:
- Slow on mobile. Google's mobile test scores the homepage under 50/100, or its main content takes 8+ seconds to appear on a phone.
- Fails accessibility checks. Google's accessibility test scores the homepage under 90/100 or flags two or more problems.
- No mobile layout. The homepage has no mobile viewport, so phones get the desktop page shrunk down.
- Site looks unmaintained. The copyright year in the site footer is three or more years old.
- Security warning. The site has no HTTPS, or its certificate is expired, mismatched or self-signed, so browsers warn visitors.
- Email domain unprotected. The business receives email on its domain but has no DMARC (or no SPF) record, so others can send email that fakes its address.
- No online booking. An appointment-based business (clinic, salon, studio, restaurant...) with no way to book online on its site.
- No analytics. No analytics or ad-tracking tags on the homepage, so the business can't see where customers come from.
- Weak Google reviews. Under 4.0 stars, or fewer than 10 reviews, on Google.
Every sign comes with a link to check it yourself: Google's own speed test, the site itself, the business's Google listing or a public DNS lookup.
What if you can't measure a need for what I sell?
Where do the businesses come from?
How do you find the decision-maker?
What do “verified” and “likely” mean?
Who sends the emails?
Can a business ask to be removed?
See your first list before you pay.
Tell us what you sell and where. Your first list is free, and it's ready in minutes.